Public information is often fragmented, hard to access and scattered across various government websites, making it difficult to find crucial information—such as a citizen looking for open and accessible food banks; a business owner looking for tax information; or a journalist seeking records. In this Digital Design entry, a state government partnered with SAP to help realize the vision of a more transparent and citizen-centric government. The government portal is redesigned to improve access to public information, increase transparency and regain citizen trust.
The engagement started with a workshop where we brought in key stakeholders from the various state agencies.
Strategic Vision
The magazine cover activity helped set the stage and identify the vision.
Strategic Initiatives
Initiatives were identified and prioritized against Value over Feasibility.
Challenges & Barriers
Key Stakeholders & Needs
Teams & Focus Areas
We identified the top 3 stakeholders, broke into smaller teams and assigned focus areas to work on.
Stakeholder Maps
Personas
End-user Interviews
Based on defined personas, the team brought in the relevant state employees, friends & family to interview them.
How Might We?
How might we (HMW) statements were created based on interview synthesis.
Ideation
The team used the 6-3-5 Brainwriting method to generate ideas.
Sketching Ideas
Prototyping
Prioritization
Based on the prototypes presented, the teams voted & re-prioritized ideas based on alignment with identified focus areas.
Roadmap
Competitive Analysis
Design Synthesis
After the workshop, we focused on translating all of our research & synthesis into lo-fi sketches.
Wireframes
Wireframes were then taken back to the stakeholders for further validation & refinement.
Visual Designs
Award
The re-designed experience for the State of Indiana won the Red Dot Design Award, IDEA Bronze Award & a Finalist for the Interaction Awards.
PR & Testimonials
Paul Baltzell, CIO of the State of Indiana talks about our engagement and his experience with Design Thinking.
SAP's CEO Bill McDermott presenting our work with the State of Indiana to the President of United States.
Design Concepts for The White House
Our work for the State of Indiana was so well received that we engaged with the White House for a similar initiative. We designed concepts where data at the Federal level would be simplified and presented in an immersive experience catering to citizens, global agencies and analysts. SAP's CEO presented these concepts to the Office of American Innovation.
