Hypersonix acts as the enterprise nervous system that connects to various core systems of business, and brings together first party and 3rd party data into a unified business and data layer, delivering advanced observability, and predictability, with suggested actions.
The Pitch: Revenue Intelligence
Continuous Monitoring & Revenue Intelligence app to detect and address revenue risks and opportunities.
- Automated Insights
- Detect patterns, anomalies, trends and correlations impacting revenue
- Highlight "What is driving it", "Where", "Why"
- Drill down using Search & Analysis
- Collaborate via chat, alerts and mail
- Personalized by personal/role and org
- Get started in a week or two
Project "Hawkeye": Insights & Investigation
Design progression from early FigJams to high fidelity interactive prototypes.
General framework based on existing app ecosystem. The baseline for Hawkeye was to land on a highly personalized experience that covers key performance indicators and surface timely actionable insights.
The Performance View
The Insights Explorer
Given the target persona could be responsible for multiple business functions, explorations included a parent-child hierarchy, letting users decide where they wanted to focus on.
The finalist: Stacked and scattered insights with a lazy loading infinite scroll. After validation, the parent-child experience didn't make it because it became a point of friction. Our AI algorithms now can rank all insights based on urgency and impact based on the persona, eliminating the need to have the user pick an area to explore.
High-fidelity Figma Prototype Demos
Variant 1: The Vision (based on above concepts)
Variant 2: Simpler, focus just on insights
Product Marketing Shots
Other Product Demos
Design Evolution
Hypersonix went through 2 major product re-designs. The demos above are based on the 'Sonic Design System' we introduced late 2021.
v1: This was the product experience before I joined Hypersonix
v2: We rolled out our first redesign shortly after I started
v3: The current experience based on our design system
Preview of the Sonic Design System
All shipped work is based on the Sonic Design System — a production-ready component library and design language I built and maintained across the full platform. Sonic covers everything from data visualization tokens to interaction patterns for complex filtering interfaces.
The Website Redesign
We launched the site early 2020 with the goal to have an immersive experience where illustrations & animations did all the storytelling. I headed all aspects of style, brand, motion and messaging. The website has received overwhelmingly positive responses from our customers, prospects and investors.
Branding